Gavin Allinson » marketing http://gavinallinson.com Fri, 20 Aug 2010 10:09:24 +0000 en hourly 1 http://wordpress.org/?v=3.0 Advertising concept book http://gavinallinson.com/marketing/advertising-concept-book/ http://gavinallinson.com/marketing/advertising-concept-book/#comments Sat, 05 Jun 2010 17:04:46 +0000 admin http://gavinallinson.com/marketing/advertising-concept-book/ One of the great things I like about a trip to the Tate Modern is spending time in the bookshop.

If your looking to get your creative juices flowing there’s such a wide variety.

At the moment I’m trying to come up with a brand strategy for matt and my sports nutrition business.

These book teaches and deconstructd many succesful ad vertisong campaigns focusing on the concept if you can’t get the concept right then you are stuffed.

Will report mire on my learnings from it.

]]> http://gavinallinson.com/marketing/advertising-concept-book/feed/ 0 Google’s Relevancy Algorithms Change by Keyword: Longtail vs Core Category Words : SEO Book.com http://gavinallinson.com/marketing/googles-relevancy-algorithms-change-by-keyword-longtail-vs-core-category-words-seo-bookcom/ http://gavinallinson.com/marketing/googles-relevancy-algorithms-change-by-keyword-longtail-vs-core-category-words-seo-bookcom/#comments Mon, 24 Nov 2008 09:41:33 +0000 admin http://gavinallinson.com/?p=92 Excellent article with a couple of good diagarams to view

Google’s Relevancy Algorithms Change by Keyword: Longtail vs Core Category Words : SEO Book.com

]]> http://gavinallinson.com/marketing/googles-relevancy-algorithms-change-by-keyword-longtail-vs-core-category-words-seo-bookcom/feed/ 0 Was it you who started this off? http://gavinallinson.com/marketing/was-it-you-who-started-this-off/ http://gavinallinson.com/marketing/was-it-you-who-started-this-off/#comments Thu, 26 Jun 2008 10:46:20 +0000 admin http://gavinallinson.com/?p=83 I’m trying to find out?


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]]> http://gavinallinson.com/marketing/was-it-you-who-started-this-off/feed/ 0 PUMA maintaining a tradition of unconventional marketing | Unconventional Marketing Blog http://gavinallinson.com/marketing/puma-maintaining-a-tradition-of-unconventional-marketing-unconventional-marketing-blog/ http://gavinallinson.com/marketing/puma-maintaining-a-tradition-of-unconventional-marketing-unconventional-marketing-blog/#comments Fri, 20 Jun 2008 23:12:47 +0000 admin http://gavinallinson.com/?p=78 This was an excellent article on some very clever advertising

PUMA maintaining a tradition of unconventional marketing | Unconventional Marketing Blog

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]]> http://gavinallinson.com/marketing/puma-maintaining-a-tradition-of-unconventional-marketing-unconventional-marketing-blog/feed/ 0 Copywriting for UK Expert http://gavinallinson.com/marketing/copywriting-for-uk-expert/ http://gavinallinson.com/marketing/copywriting-for-uk-expert/#comments Tue, 09 Oct 2007 05:09:28 +0000 Gavin Allinson http://75.126.12.45/~gavinall/?p=40 I’ve just secured a position with an experienced UK Marketer to write his copy for him.

I’ll probably be doing at least one sales letter per month.

I’ve also had some very good feedback from an autoresponder series I’ve done for www.HaroldSwashPutting.co.uk .It’s not live yet but it will be in the next week or so.

I’ve also completed a sales page on the Rail a well known putting aid for Harold Swash.

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]]> http://gavinallinson.com/marketing/copywriting-for-uk-expert/feed/ 0 The first voice you hear on this is me http://gavinallinson.com/marketing/the-first-voice-you-hear-on-this-is-me/ http://gavinallinson.com/marketing/the-first-voice-you-hear-on-this-is-me/#comments Tue, 12 Jun 2007 06:35:07 +0000 Gavin Allinson http://75.126.12.45/~gavinall/?p=39 I attended Rich Schefren’s seminar in February

]]> http://gavinallinson.com/marketing/the-first-voice-you-hear-on-this-is-me/feed/ 0 Seth’s Blog: This must be hard http://gavinallinson.com/marketing/seths-blog-this-must-be-hard/ http://gavinallinson.com/marketing/seths-blog-this-must-be-hard/#comments Thu, 30 Nov 2006 03:13:01 +0000 Gavin Allinson http://75.126.12.45/~gavinall/?p=27 Link: Seth’s Blog: This must be hard.

It isn’t hard we just need to do it, thanks for the reminder. In this post Seth Godin the new age thinker discusses some of the things that we can all do to get referrals.

]]> http://gavinallinson.com/marketing/seths-blog-this-must-be-hard/feed/ 0 Headline Analyzer http://gavinallinson.com/marketing/headline-analyzer/ http://gavinallinson.com/marketing/headline-analyzer/#comments Mon, 12 Jun 2006 20:13:57 +0000 Gavin Allinson http://75.126.12.45/~gavinall/?p=18 Link: Advanced Marketing Institute – Headline Analyzer.

This tool looks like it could be useful when forming a hedline

]]> http://gavinallinson.com/marketing/headline-analyzer/feed/ 0 Getting your book to the top of Amazon http://gavinallinson.com/marketing/getting-your-book-to-the-top-of-amazon/ http://gavinallinson.com/marketing/getting-your-book-to-the-top-of-amazon/#comments Mon, 12 Jun 2006 06:56:09 +0000 Gavin Allinson http://75.126.12.45/~gavinall/?p=17 I listened to a recording of an excellent call of how Michael Port got his book, Book Yourself Solid to the top of Amazon.

This was an example of an entrepreneur stepping up and taking a way of doing things to another level.  Expect to see it repeated often over the next year or so.

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